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3 posts tagged with "Presence"

The science and experience of presence in VR

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The Set Is the Album: Why On-Demand VR Concerts Beat Live for Electronic Music

· 6 min read
CEO

A fictional underground electronic set preserved as a replayable visual timeline for a headset listener at home

Somewhere around the fourth hour, a good techno set stops being a sequence of tracks. The kick has been running so long your body has filed it under weather. A hi-hat opens half a step. Two hundred people who have not looked at a phone since 1am feel the room tilt before they hear why. That moment is not a song. It is the payoff of three hours of setup, and it lands only because of everything stacked underneath it.

Now try to deliver that live to someone in Los Angeles. It is 7pm on a Friday there. The buffer stutters at the exact bar the build resolves. The bitrate collapses into the strobe and the picture turns to porridge. They catch nineteen minutes and go make dinner.

This is the case for on demand VR concerts, and it is not a consolation prize for platforms that cannot do live yet. For electronic music, the recorded set is the better product.

Built for Presence: Afro House and Tech House in Immersive Video

· 6 min read
CEO

Picture a fictional open-air room at blue hour. The booth is visible, but it is not the only thing worth watching. A percussion pattern moves through the mix while the crowd forms smaller scenes across the floor. The interesting question for an immersive recording is not whether one genre is "better for VR." It is which details make a particular set feel like itself, and whether the production preserves them.

Afro house and tech house can both reward wide room coverage, long-form editing, and spatially authored sound. They do not reward those choices in exactly the same way. Their labels also cover broad, changing scenes, so this is a production guide rather than a claim that every track or event follows one formula.

A New Standard for Presence: Why Professional 360 Degrees Is the Final Frontier of Media

· 4 min read
CEO

Professional 360-degree spatial video capture of a live concert on Apple Vision Pro via VPORT

For the better part of a century, our relationship with recorded media has been defined by containment. We watch history unfold within the safety of a rectangle. Whether it is a cinema screen, a television, or the smartphone in your hand, there has always been a frame separating the viewer from the moment. You were an observer, peering through a window at an event that happened somewhere else, to someone else.

With the arrival of Vport on VisionOS, we are shattering that glass. We are moving beyond the concept of viewing and entering the era of inhabiting. This shift represents more than just a technological upgrade; it is the final frontier of media consumption. We are no longer capturing just the visuals of an event. We are capturing the presence, the atmosphere, and the electricity of the night itself.