Your Room Is the Asset: The Business Case for Filming Your Nights in Spatial Video
Last call lands at 4am. The lights come up on 600 people who have been inside a 3 hour closing set, and 20 minutes later the room is a floor covered in cups. Whatever happened in there now exists as maybe 40 vertical phone clips, shot at chest height, audio clipped into distortion. The promoter paid the booking, the rider, the security, the sound engineer. What they own the next morning is a bank transfer and a hangover.
That is the part of this business I keep coming back to. A venue builds a night for months. It runs once. Then it is gone, and the only durable record belongs to whoever held their phone up. Spatial video changes what a room walks away with, and the argument for it is not a romantic one. It is an asset argument.